The Client
For this project I had two clients, Bongani Mahlangu and Lebogang Ratsoma. Bongani is the person who initiated this project. He works at the North-West Crafters as Product Development Facilitator. Lebogang owns a business called Botse Beads Accessories and Projects and she is part of the cooperative North-West Crafters.
Lebogang was born in Botswana and worked there for thirteen years as an Administrator, but she moved to South Africa to be with her family. From a young age she had a creative side and that helped her come up with the concept of Botse Beads Accessories and Projects.
She wants to see her business grow so that she can have more than one branch and therefore reduce unemployment, and so that she can contribute to skills development in South Africa.
The Brief
The client required branding, packaging and a digital catalogue or tangible evidence recording the developments of the project and what informs the designs (how the project evolved and what inspired it.)
The Logos
There are two variations of the logo, the colour version and the black and white version. The black and white version can be used as a cheaper alternative for print applications.
Stationary
I have designed a stamp that can be used for the jewellery tags and earring cards that are part of the packaging for the products.
My client takes orders and communicates with her customers via email. I designed an invoice statement template, quotation statement template and a receipt png that she can apply to the invoice statement to indicate that the customer has paid.
Print Advertising
My client uses pull-up banners as part of her pop up stall set up when she goes to different locations to sell her products and the brochures are also used for advertising.
Digital Advertisng
Instagram profile
Look book
Packaging
I decided to go with brown paper gift bags for the packaging because it is cheaper to use something that is ready made instead of producing packaging from scratch. It is also cheaper because my client can brand the ready made bags with the stamp.
These tags are branded with the stamp. They are to attach to the necklaces and the bracelets. These are the earring cards, that are branded with the stamp.
